What’s a QR Code?

A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.
In its simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.

But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.

source: qrstuff.com
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Mobile Website vs. Mobile App: What’s the Difference?

It’s no secret that businesses only stand to benefit by making themselves accessible via mobile devices. With a mobile website or mobile app, businesses can boost sales, retain loyal customers and expand their reach. The question is, which type of mobile presence is best for your business? Or should you have both?

Both mobile websites and mobile apps let customers find and access your business from devices they use the most, but a mobile website and mobile app are not the same thing. To help you decide, here are the differences between the two and how they can benefit your business.

source: businessnewsdaily.com
author: Sara Angeles

Mobile Sites vs Responsive Design

Responsive Design & Mobile Sites are optimised for smaller screen or mobile viewing, with mobile friendly navigation and faster load times. These days most sites are moving away from mobile sites and moving more towards responsive sites, however, there are pros and cons for both solutions.
Responsive Sites vs Mobile Sites

source: notrees.com.au
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