How Google ‘Sitelinks’ Can Improve Your SEO

Sitelinks are a powerful way to dominate the SERPs (search engine results pages), increase trust and direct targeted traffic to your site’s internal pages. But what if you don’t have sitelinks? How do you get them?

In this article, I’ll explain step-by-step how to get Google sitelinks for your site.

Understanding Sitelinks

Before explaining how to get sitelinks, I’m going to briefly explain what sitelinks are and why they matter.

Sitelinks are a listing format in the SERPs that show a website’s main page as well as several targeted internal links indented below the main entry, and organized into two columns.

source: entrepreneur.com
author: Neil Patel

Guide to Optimizing Client Sites

The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork involved. If it works, keep doing it. If it doesn’t, try something else until it does.

Many opportunities tend to present themselves in ways not covered by “the rules”. Many opportunities will be unique and specific to the client and market sector you happen to be working with, so it’s a good idea to remain flexible and alert to new relationship and networking opportunities. SEO exists on the back of relationships between sites (links) and the ability to get your content remarked upon (networking).

source: seobook.com
author: PeterD

What is an SEO-Ready Website?

The definition can vary depending on who you ask, but in general, an SEO-ready website is one can easily accept various search engine optimization techniques and is search engine friendly. Most web designers do not include SEO as part of a regular website design package and SugarTree Technologies is no different. SEO is a prolonged and sophisticated task that requires considerable research in order to achieve favorable goals. Fortunately, SugarTree Technologies does offer reasonably priced SERP marketing services that combine search engine optimization and pay per click advertising into one convenient bundle.

What Makes a Website SEO-Ready?

We build websites to easily accept search engine optimization. On dynamic websites, that means using content management systems that allow customization and feature total control of the code. For static websites, that means including plenty of flexibility and organization in the code so that an SEO expert can work his magic! SugarTree Technologies performs several tasks to make sure that your website is SEO-ready:

  • Page Titles
  • Meta Descriptions
  • Meta Keywords
  • W3C Compliant Code (whenever possible)
  • Friendly URL’s (“pretty URL’s”)
  • Image ALT Tags
  • Header Tags (H1, H2, etc.)
  • Good Linking Techniques
  • HTML and XML Sitemaps
  • and more!
Search Engine Friendly

There are a number of factors to take into consideration when designing an SEO-ready website. The web designers at Sugar Tree Technologies build each and every website with SEO in mind. We make every effort to develop websites that are Search Engine Friendly, meaning that they can be easily indexed by the major search engines. We work hard to make sure that your entire website includes appropriate tags, links, and code so that search engines can easily spider and index your website.

author: SugarTree Technologies