7 Steps to a Successful Website Redesign
Your website is a critical marketing tool in the digital age, which is why you shouldn’t enter into a site redesign lightly. The decision to redesign your site needs to be made for the right reasons, and with the benefits it will ultimately bring to your business in mind.
It’s important to understand that a redesign isn’t primarily about an aesthetic change. The main changes you make should be directly related to user experience and reaching specific business goals. Simply put, it’s about getting site visitors to do what you want while they’re on your site.