Guide to Optimizing Client Sites
The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork involved. If it works, keep doing it. If it doesn’t, try something else until it does.
Many opportunities tend to present themselves in ways not covered by “the rules”. Many opportunities will be unique and specific to the client and market sector you happen to be working with, so it’s a good idea to remain flexible and alert to new relationship and networking opportunities. SEO exists on the back of relationships between sites (links) and the ability to get your content remarked upon (networking).