Mobile Website vs. Mobile App: What’s the Difference?

It’s no secret that businesses only stand to benefit by making themselves accessible via mobile devices. With a mobile website or mobile app, businesses can boost sales, retain loyal customers and expand their reach. The question is, which type of mobile presence is best for your business? Or should you have both?

Both mobile websites and mobile apps let customers find and access your business from devices they use the most, but a mobile website and mobile app are not the same thing. To help you decide, here are the differences between the two and how they can benefit your business.

source: businessnewsdaily.com
author: Sara Angeles