The rise of the Internet life insurance agent

When I started selling life insurance many years ago for one of the nation’s top mutuals, I was taught the old insurance adage “life insurance is sold, not bought.” As I look back on this outdated mantra, the exact opposite seems to be true today. People are going online to buy life insurance in massive numbers.

Over the years, the consumer trend has shifted from purchasing life insurance face-to-face from an agent to purchasing over the phone or online.

author: Jeff Root